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Acting on a complaint from Las Vegas resident Al Westcott, the agency last Wednesday (8/) fined KFBI $73,750 for nine segments of Stern's program that aired from November 99 to January 993. Mass Media Bureau Chief Bob Radcliffe, 'The Commission has no interest that I'm aware of in making inquiries of every affiliate as to whether they aired the material.' Radcliffe said that decision is in keeping with FCC policy of launching indecency probes only when the agency receives a complaint from the public. However, that situation is about to change with Arbitron's FCC Limits Action Against Stern Fines Infinity and KFBI /Las Vegas but won't pursue other affiliates In a move it says is driven by concern for the First Amendment, the FCC will not investigate whether KLSX /Los Angeles, WLUP (AM) /Chicago, or any other Howard Stern affiliate aired the same material that last week prompted the agency to levy fines totaling $573,570 against KFBI /Las Vegas and four Infinity Broadcasting outlets. But the format's growth potential was stymied by the inability of advertisers to measure its audience - mainly because Arbitron only keeps track of listeners who are years old or older. Ops at WPEN & WMGK/ Philadelphia David Manning new GM at WRBQ -AM & FM /Tampa Jack Silver becomes PD at KCLX /San Diego Susan Markheim to head Giant international efforts Newsstand Price $6.00 Children's Radio Choices Get Boost From Arbitran Kids - to be measured with diaries Radio formats targeted to children aged - have been toyed with by several companies over the last few years. Craig Ashwood new PD at WLTT /Washington Julian Breen now Dir. Pages 34, 38 WXXL'S EXCELLENT COOK BOOK After seven books, WXXL/Orlando PD Adam Cook has doubled the station's + figures by bringing in new talent, focusing the music, and becoming more aware of the needs of the market's Hispanic population. AM SUCCESS STORIES While Urban AM KVSP/ Oklahoma City rocketed to a 5.8 in the Spring '93 book, Full - Service AC WTIC (AM) /Hartford maintained its market dominance in the face of a general formatic slide. VP Gerry Boehme details how matching these goals to the right stations can help move more merchandise. RADIO'S NEW ROLE IN TODAY'S MEDIA PLANS To use radio effectively, clients must define their objectives. Consultant Mike McVay offers 0 practical strategies for defending your franchise.

SSUE NUMBER 006 THE INDUSTRY'S NEWSPAPER AUGUST.: INSIDE: DEFENDING YOUR RADIO STATION In today's battle for market shares, every station comes under attack.

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